What’s the hype with ‘Old Money Aesthetic’ ?

Photography: Getty Images, Ralph Lauren
Collage Credit: Gabe Conte

Wondering why looks from shows like Gossip Girl and Succession are back in the limelight across social media after a decade of airing? While Mean Girls and Britney-inspired Y2K style are also swarming the internet and have returned to the runway with a vengeance. On the opposite spectrum, there’s a seen surge in popularity for quiet luxury labels such as The Row and Jill Sander, and elevated high-fashion runways from heritage brands like Ferragamo and Hermes. Well, welcome to the diverse and ever-evolving fashion world, where micro-trends can swiftly morph into dominant style aesthetics or 'fashion cores', propelled by the omnipotent force of the internet's algorithms.

However, among the myriad of 'core' and 'aesthetic'- inspired content, the' Old Money Aesthetic' has emerged as a standout trend. With over 1.1 million Instagram posts and a staggering 2.5 billion views on TikTok, it is reintroducing heritage brands to Gen Z and reshaping the fashion landscape. Click the link below to join us as we unveil the trend together.